Top Marketing Tool? A Strong Lead Magnet
A lead is simply “contact info for a potential buyer or seller,” and a top way to get leads is by offering something of value – a “lead magnet” – in exchange for that info.
HUD Creates New Office for Manufactured Housing
HUD sees more manufactured housing as part of the nation’s affordable housing solution, and an independent office now reports directly to a top FHA official.
Property Tax Scam Uses First-Class Mail
Homeowners are receiving official-looking letters by first-class mail saying they haven’t paid taxes yet. It’s big in Chicago now but appeared in Fla. a few years ago.
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Two Neighboring $9.9 Million Oceanfront Homes Just Listed in Kauai’s South Shore—And They Can Form an Ultra-Luxe Compound
A Rare $7M Double Townhome Hits the Market in DC—Complete With a Heated Terrace and ‘Fortress’ Garage
Meet the 27-Year-Old Who’s Trying To Bring Housing Back to Rural Ohio
The Famous ‘Orange County Choppers’ Compound Just Got a $100K Price Cut—and It’s a Gearhead’s Dream
This Glass Barn Redefines Modern Country Living—and It’s Fully Furnished
How One Real Estate Investor Replaced Evictions With a $5,000-a-Month Sober Living Business
‘The American Dream Has an Address’—and Both Parties Are on Notice, Strategists Say
Reba McEntire Reveals Dolly Parton’s Touching On-Set Gesture: ‘She Didn’t Have To Do That’
This Off-Grid ‘Treehouse’ Is Perched 60 Feet in the Air—and Built From Shipping Containers
A Former 1900s Lakeside Resort in Georgia Is for Sale as an $8.85 Million Private Retreat